WestBow Press | Origins of Self-Publishing a Book

Origins of self-publishing a book: an interview with Pete Nikolai

"I think it's really a situation where everybody has an opportunity to publish their book and to get their book out there in the marketplace, and each book can stand on its own legs."

Self-publishing is no longer looked at as "vanity publishing," says Pete Nikolai, publisher of WestBow Press and director of publishing services for Thomas Nelson. Nikolai discusses self-publishing's growing popularity and the new technology that provides better opportunities for writers (Click to Tweet).

Video Transcript

Pete Nikolai on the Rise of Self-Publishing

Self-publishing has gone from being kind of the red-headed stepchild – I don't necessarily like that phrase – but it's kind of indicative of the way self-publishing was looked at, just three to five years ago. It was looked at as vanity publishing, as a situation where you had to work with whoever you could find and get a few thousand copies printed and store them in your garage, and I think that really the biggest change has been the technology and the timing is right because with print-on-demand technology and e-books, there is no longer any need to print thousands of copies unless you have a need for thousands of copies. It's more about, let's get books ready and let the consumers, the readers, respond and determine which books are going to be successful. The avenues for marketing and for all the different aspects of publishing have changed so much, I think our CEO Mike Hyatt mentioned something recently, that the control and responsibility for publishing has shifted from the publisher to the author. Now, we're a traditional publisher too, so we still focus on bringing a lot of the key authors, the key Christian communicators to the marketplace, but at the same time, there are so many different opportunities now for what we like to refer to as the farm club, which is all the aspiring authors out there that want to publish their book. It's through the ability to get every book we publish on to Amazon and other places. I think it's really a situation where everybody has an opportunity to publish their book and to get their book out there in the marketplace, and each book can stand on its own legs.