MAD in Action

About the Book

Do you desperately need a change in your workplace?

Are you making an impact in the marketplace?

Have you gone MAD yet?

MAD in Action is the second book in a series first introduced by MADBiz—The MAD Culture on making a difference in the workplace and marketplace. This book dives into the details with practical examples of harnessing MAD to enrich our personal and professional lives as well as those around us.

This book presents the execution of MAD in all its mad glory. It is a pictorial celebration of why, how, and what we must do to transform ourselves and become an agent of change in both our work and marketplaces.

Containing more than one hundred illustrations and graphics, MAD in Action offers you a light and humorous way to visualize how they can bring a breath of fresh air into their work environment and subsequently extend this positivity to their customers. This book is a fun read and a visual feast that can take you over the edge to become MAD!

About the Author

Dywen Lauren is a coach for team leadership and managing organizational change as well as a consultant for brand building and creating customer experiences. She brings with her decades of brand management and leadership experience in four major industries, having started out in a publishing firm before moving on to multinational corporations like Scott Paper (now known as Kimberly Clark), Silverstone Tyres, and Unilever. In this last post, D Lauren was one of the youngest managing directors of Unilever, a Fortune Global 500 organization.

D Lauren now lives in Australia and is also the author of several spiritual and inspirational books.