MAD Culture
In the mad, mad world of business the only way to excel is to become MAD!
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The MAD Culture is about how to Make A Difference in the workplace and marketplace. It contains true stories, real experiences and case studies drawn from author’s time as a country head of a Fortune Global 500 organization. The book offers valuable insights and approaches in delivering the difference to your business results by transforming your workplace and in turn, the marketplace in your favor.
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About the Book
MAD Culture is about Making A Difference in the workplace and marketplace. It is about making work fun and exciting with passion, creativity, and a positive mental attitude. It dares you to take affirmative action to change organizational cultures and work climates.
This book shows how passion, courage, and creativity can fuel enthusiasm and determination to achieve goals and drive bold ideas to delight your customers. It tells you how to capture the minds and hearts of your customers.
Written in a friendly and digestible manner, MAD Culture will surely be an inspiration to you to MAKE A DIFFERENCE in your workplace and marketplaces.
About the Author
Dywen Lauren is a coach for team leadership and managing organizational change, as well as a consultant for brand building and creating customer experiences. She brings with her decades of brand management and leadership experience in four major industries, having started out in a publishing firm before moving on to multinational corporations like Scott Paper (now known as Kimberly Clark), Silverstone Tyres, and Unilever. In this last post, D Lauren was one of the youngest managing directors of Unilever, a Fortune Global 500 organization.
D Lauren now lives in Australia and is also the author of several spiritual and inspirational books.