Who Do You Think You Are
by
Book Details
About the Book
At the age of 33, Emmanuel Upputuru, India’s hottest creative person,* finds himself frustrated by physical injuries that have begun to cage his body. He embarks on a journey of self-discovery that unveils a shocking truth about his very existence: his identity was stolen from him before he ever set foot on this earth. The probe leads him to a scene of robbery and murder in a garden and to a place of skull in Jerusalem, where a war was waged on his behalf by a lamb with a mission to restore his original identity. But what was Emmanuel’s original identity? Are we just our bodies? How do we cope with physical pain? What are the three core fears of mankind? How can we be born again? These are some of the questions Emmanuel seeks to answer in his book, ‘Who Do You Think You Are’. Written over a period of eighteen years, using anecdotes from the advertising and cricket world, Emmanuel offers a radical take on the complex subject of Man’s Identity. ‘Who Do You Think You Are’ is an urgent book for a broken world. It can help us discover our true identity. Armed with this identity we can respond to conflicts better and conquer ourselves even as the world around us continues to trigger, troll, fight, divorce and threaten to nuke itself.
About the Author
Emmanuel Upputuru is a multiple Cannes Lion winning creative director who has spent close to three decades working on building the identities of Samsung, HCL Tech, Nestle, Motorola, American Express, Sprite and many other small and big brands. He is a born-again Christian living in Gurgaon, with his wife and two children. This is his debut book.