Most people who want to achieve entrepreneurship head in the direction of self-employment. However, there is a distinction between self-employment and entrepreneurship. Entrepreneurs generally seek opportunities for financial growth, whereas individuals who pursue self-employment will do so for a variety of reasons. Notwithstanding, a strategic plan is required for success in either direction especially when a business has reached higher performance levels within the economic arena.
Adequate research from onset prior to starting a business will provide failure rates and cause of failure. It will also allow preparation for success in reaching milestones. Rudison’s instruction manual and curriculum provides information on how to properly do research for developing a business plan—thus eliminating the possibility of becoming a failing statistic. The research is comprehensive and covers market analysis, demographics, consumer pricing information, and statistics required for developing achievable executive, financial, and marketing plans.