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Practical Sense Business Planning

by Jaunta J. Rudison



Book Details

Language : English
Publication Date : 9/30/2019

Format : Softcover
Dimensions : 8.5x11
Page Count : 222
ISBN : 9781973667940
Format : E-Book
Dimensions : N/A
Page Count : 224
ISBN : 9781973667957

About the Book

Most people who want to achieve entrepreneurship head in the direction of self-employment. However, there is a distinction between self-employment and entrepreneurship. Entrepreneurs generally seek opportunities for financial growth, whereas individuals who pursue self-employment will do so for a variety of reasons. Notwithstanding, a strategic plan is required for success in either direction especially when a business has reached higher performance levels within the economic arena.
Adequate research from onset prior to starting a business will provide failure rates and cause of failure. It will also allow preparation for success in reaching milestones. Rudison’s instruction manual and curriculum provides information on how to properly do research for developing a business plan—thus eliminating the possibility of becoming a failing statistic. The research is comprehensive and covers market analysis, demographics, consumer pricing information, and statistics required for developing achievable executive, financial, and marketing plans.

About the Author

Jaunta J. Rudison, founder and CEO of Rudison's Enterprises, Inc. has more than 30 years experience as a high level executive in the banking industry, a commercial loan developer and successful business consultant.

It was during her years in the Commercial Lending Division that Ms. Rudison developed her interest and expertise in business funding. She discovered that more than 98% of small business loans were denied due to poor planning. Since 1995, her organization has published several instruction manuals, developed seminars, workshops and boot camps to provide business owners with direction and strategies needed to prepare feasible business plans for financing.

The business plan model used in her book is capital friendly and has resulted in clients successfully attaining between two to four million dollars per month in processed loan applications. Her manual was also authored to fill in the gaps that were not found in other books.