Marketing Your Way to Easy Living
Eight Ways to Market Your Small Business to the Masses
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"What most businesses overlook, however, is that the sales script is a living, breathing, changing member of their sales team. They may be internal documents, but they deserve just as much time and effort as your marketing collateral."
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About the Book
If you have spent too much money and time trying to discover the right marketing approach to growing your small business, this book will guide you in the right direction. I have spent the time and money to narrow down the correct marketing processes for any small business.
I have discovered after interviewing many small business clients, the main reason for failure is not following through with the marketing process in place. If there is not immediate success, the owner will change gears and try something else, without ever really knowing if the marketing would have been a success.
I have done the work, now take this book and put in place a great marketing system in your own business. Be thorough, be consistent, and most of all, be patient!
About the Author
I have spent twenty years molding my marketing skills by being involved with several different businesses, including general sales manager at a small Midwestern manufacturing firm, owner of food establishments, president of a restaurant supply company, owner of a very successful e-commerce website, and owner of a small business consulting firm. All these various positions have allowed me to try different methods of growing the client base. Through trial and error, the marketing processes explained in this book will give you success, no matter what business you're in.