WestBow Press | Lighthouse Recognition Program FAQ

Lighthouse Recognition Program FAQ

What is the Lighthouse Recognition Program?
How can my book qualify for the Lighthouse Recognition Program?
What are the benefits of the Lighthouse Recognition Program?
How can I help my book qualify for the Lighthouse Recognition Program?
How will I be notified that my book has met the sales goals for the Lighthouse Recognition Program?
How do I create a book marketing plan?
Will I receive guaranteed placement in bookstores as part of the Lighthouse Recognition Program?
Will my cover be redesigned if it earns Lighthouse recognition?
Will I know when I am featured on the WestBow Press online bookstore? Is there a method to how Lighthouse titles are featured?

What is the Lighthouse Recognition Program?

The Lighthouse Recognition Program recognizes titles that have generated results in the retail market and rewards them with promotional benefits.

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How can my book qualify for the Lighthouse Recognition Program?

Your title must sell 100 copies (print plus e-book combined) in the retail channel during the month being reviewed and have an Amazon Best Sellers Rank of less than 300,000 for either the e-book or the paperback at the time the monthly sales report is reviewed in order to be admitted into the Lighthouse Recognition Program. Just as traditionally published titles demonstrate marketability through retail sales, self-published titles must also have a proven ability to target a book-buying audience and reach that audience using methods beyond direct sales.

WestBow Press will notify you when you qualify for Lighthouse status and offer you admission to the program.

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What are the benefits of the Lighthouse Recognition Program?

The Lighthouse Recognition Program helps you continue to build your platform by providing promotional support and expanded distribution from HarperCollins Christian Publishing and WestBow Press.

Once you qualify for the Lighthouse Recognition Program, you can choose to receive the additional program benefits listed below from HarperCollins Christian Publishing, a world-leading Christian content provider, by completing the required actions by the deadlines specified. No matter what you decide, you'll still receive all of the program benefits listed below from WestBow Press. Please note that the additional benefits from HarperCollins only apply to the softcover version of your book.

From HarperCollins Christian Publishing, for softcover book format only:

  • Marketing review by Pete Nikolai, Director of Publishing Services for HarperCollins Christian Publishing and the publisher of WestBow Press:
    • We'll provide you with a marketing plan template for you to complete and return to us.
    • If you complete and return your marketing plan by the deadline specified then Mr. Nikolai will review your marketing plan and suggest additional tactics to promote your book.
  • Invitation to join our WestBow Press Mastermind Group on Facebook
  • If Mr. Nikolai’s suggested marketing tactics have been implemented within 4 weeks after receiving feedback, you can look forward to the following benefits:
    • Additional bookstore distribution through HarperCollins Christian Publishing
    • Book listing in the FaithGateway bookstore
    • Book listing in the HarperCollins Christian Publishing Edelweiss seasonal catalog
    • Book presentation at the HarperCollins Christian Publishing sales conference
    • Book presentation to buyers at local bookstores in your region, handled by the HarperCollins Christian Publishing sales team

From WestBow Press, for softcover and hardcover book formats:

  • Placement of your book in the Lighthouse section of the WestBow Press online bookstore
  • Support through WestBow Press social media accounts for a limited time
  • An opportunity to guest blog once on the WestBow Press blog
  • Placement of the Lighthouse logo on the back cover of your book
  • Placement of the Lighthouse logo on your WestBow Press online bookstore page
  • Cover Copy Polish editorial service
  • 10 free softcover books with the Lighthouse designation

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How can I help my book qualify for the Lighthouse Recognition Program?

The best way to help your book qualify is to actively market your title. Read the WestBow Press Book Marketing Guide to learn how to better market your book, and visit the Author Hub for more tips and advice.

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How will I be notified that my book has met the sales goals for the Lighthouse Recognition Program?

WestBow Press will notify you via email.

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How do I create a book marketing plan?

WestBow Press will provide you with a book marketing plan template, which will be attached to your initial invitation email to join the Lighthouse Recognition Program.

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Will I receive guaranteed placement in bookstores as part of the Lighthouse Recognition Program?

The Lighthouse Recognition Program does not guarantee placement in retail stores.

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Will my cover be redesigned if it earns Lighthouse recognition?

Revisions to the cover include addition of the Lighthouse Recognition Program logo and any text changes as recommended from the Cover Copy Polish service. No other changes will be included.

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Will I know when I am featured in the WestBow Press online bookstore? Is there a method to how Lighthouse titles are featured?

The featured books are updated monthly. Your title will appear in the Lighthouse Recognition Program special collection at least once following your book’s completed cover revision.

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